Customer Loyalty at Ritz Carlton Hotel Essay Example | Topics and Well Written Essays - 500 words

client Loyalty at Ritz Carlton Hotel - Essay ExampleIn his study, customer loyalty is associated will the kind of case-hardened and profits they receive. guest loyalty is therefore seen with respect to how a customer responds to the products and services presented by the go with (Lawfer 11).In Ritz Carlton industry, customer loyalty means the creation of customer satisfaction through creation of stopping point where customer needs is given priority through provision of high quality of products and services and intimately personal services by the employees of the company. He does this by making sure that the customer is do to touch sensation valued by the company. However, as Andreassen and Lindestad state, customer loyalty is dependent on corporate image and the disconfirmation of expectations. Therefore, a company with good corporate image which puts the interests of its customers first is likely to win customer loyalty.In Ritz Carlton, a loyal customer has a lifetime worth of $ 1 million. According to Carflton, a loyal customer will try to sell a company to other customers luring them to it and that is why they are priced highly as opposed to a disloyal customer who will try to paint your company in a negative way.In Ritz Carltons hotel, customer satisfaction if given priority as the employees are charge to use huge amounts of money as long as their motive is to satisfy their customers and make them happy. When a customer realizes that all her needs have been catered for in the hotel, their desire to come back for more service is boosted. The management also hires only those employees who are able and knowledgeable in meeting customer demand. Customer needs are given priority through customer orientation as they are made to feel valued. The company retains its customers through provision of high quality products and services.Ritz Carlton hotel builds customer relationships by ensuring that well proficient and reputable employees are hired. The empl oyees are trained to be customer focused and are required to