MM416 Essay Example | Topics and Well Written Essays - 500 words

MM416 - Essay Example Strategic management accounting has not been described in a justifiable way in order to eliminate any doubts of reflection in the management accounting textbooks (Hoffjan & WÃ ¶mpener , 2006). Therefore, the lack of use vastly recognized understanding is associated to the reluctance of the textbook authors in the usage of "strategic management accounting." There are different ways through which Chief Financial Officers (CFOs) determine management accounting innovation in an organization. According to David Naranjo-Gil, innovation in management accounting is referred to practices, and ideas that are viewed as new in its adoption in improving organizational efficiency and performance (Naranjo-Gil , Maas , & Hartmann , 2008). Therefore, CFOs determine and ensure the adoption of these practices by assessing and reporting the required financial and non-financial information in making concrete organizational decisions. The individual variances between CFOs and their respective characteristics dictate the use of organizational innovation in management accounting. According to a dissemination study on management accounting, most public sectors adoption of management accounting innovations is significantly affected by the central government. As a result, the determination of management accounting innovation by CFOs is based on various politica l and economic factors. Strategic planning process is a core element in improving organizational efficiency and business operations. According to Gonn K. Weide, there are a vast range characteristic of strategic planning process that can be adopted by the management in accomplishing short-term and long-term organizational goals. For instance, an effective strategic planning must incorporate communication strategy, a task force, vision and mission statement, values, goals and objectives, activities, an implementation strategy, and a

How to protect against 4 e-commerce security challenges Essay Example for Free

How to protect against 4 e-commerce security challenges Essay Introduction Nowadays is the trends that trust the Internet commerce application where it can cause business operators. Some people will revert back to using the traditional method of doing business. The trust can be lost due to the situation where the hacker attack on e-commerce sites. According to the study done by Hammonds (2014) state that full-scale identity theft to web profiling come with various issues that been disturbed the consumer and vendor itself. That why, E-commerce also known as a form of buying and selling of product and services for the business and for the customer through the internet According to research done by Mukherjee (2016) state that online sale increasing day by day because customer take advantage of the low price product that offered by the wholesaler or the manufacturer in the online mood. Besides that, e-commerce also helps the customer and the organization in term of gaining the information through the technology that has been provided. Under Industry 4.0 concept, outstanding growth in advance and the information technology in social media network has been increasingly influencing human perception. That small enterprise that adopts e-commerce performs better than those which fail to adopt because of the catalytic effect on business performance (Wanyoike, et al. , 2012). This is because e-commerce adoption is not automatic due to the weaknesses of resources, for example, financial with e-commerce skill where the small enterprise have done it on the daily basis. It is shown that small enterprise can influence people to the business by using e-commerce by increasing the information about the social media network. The scope of study that has been done by Mihyun Chung Jaehyoun (2014) Kim elaborate that the Industry 4.0 is the industrial revolution with the future of core technology trend is expected to result in an all-new era of automated industries. Furthermore, the internet devices significantly improve the quality o f lives and in result will have a large impact on society. This has been proved with the development of small industry where they can go far in business by using the internet and apply the e-commerce business. Implementation of e-commerce is required high cost and need a strong economy-justification (Valmohammadi et al., 2016). This is because, in order to get the internet connection, there are a lot of things need build and upgraded in order to get the best connection. A poor connection can give the bad perception of the customer to the country and the nation and the ever-increasing growth of e-commerce in develop countries must be followed by the business policy and strategies that have bee fundamentally reconsidered as in the developing country. Acting as online marketplaces, e-commerce websites and mobile applications that facilitate online commercial transactions allow manufacturers, merchants, retailers and service and content providers to list their products, services or content online (Yen et al.,2015). To get success in e-commerce, there is some business model of e-commerce which it is has been structured in order to plan the activities more thoroughly to gain profit for an organization. The table below shows the key elements of e-commerce business model. ELEMENT DESCRIPTION VALUE PROPOSITION How a company’s products or services fulfill its customers’ requirements [14]. REVENUE MODEL How a company generates revenue and creates profit. MARKET OPPORTUNITY The marketplace that a company intends to enter, as well as the company’s potential financial opportunities in that marketplace. Many small market segments constitute a marketplace. MARKET STRATEGY How a company plans to enter a new marketplace and attract new customers. COMPETITIVE ENVIRONMENT Potential new entrants or other companies that offer similar products or services in the same marketplace. COMPETITIVE ADVANTAGE A company offers superior products or services at a lower price than its competitors do [23]. ORGANIZATIONAL DEVELOPMENT How a company organizes its work in a targeted, goal-oriented manner. MANAGEMENT TEAM. Leaders of a company’s business unit, responsible for the business model. Source: Adapted from Laudon, K.C., and Traver, C.G. E-commerce 2015: business. technology. society., 11th edition, pp58-68, Pearson [16]. Industry 4.0 is one of technology innovation after been through with the other three industry before. This industry is most modern where everything needs to use the internet in order to complete the task given. The information that available on the internet are not necessarily mean or lead to the success directly ( Kleindienst et al. , 2016). In contrast, the information usually gives some tools and methods and the right information is still needed in order to increase the effectiveness and lead the innovation. No wonder nowadays, it has been the topic that most frequent being discussed among the practitioners and academics in the German-speaking area (Dais, 2014, p. 625; Drath Horch, 2014, p. 56).In this industrial revolution, it provides various opportunities to the company, especially in e-commerce fields. According to Zhou (2015) article state that industry 4.0 system is complex and flexible where there are involving). This is due to challenges that the industry facing by dealin g with big data issue in order to make a decision rapidly for making an improvement. Big data becomes a buzzword for everyone because data mining already been since human-generated content has been a boost to the social network. The development of an Internet of Things (IoT) framework and the emergence of sensing technology have created unified information that will be connected with the systems and human together ( Jay Ley et al. , 2014). This is because nowadays only use a database in order to get and save the information into the system. When the internet has been well developing, it can help human to work more effectively with the system and can help the human to save time use the technology wisely.

The Mayas, Aztecs, And Incas Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Maya, Inca, and Aztec civilizations each originated from Latin America. Some Mayans lived in southern Mexico in the present day states of Chipas, Tabasco, Campeche, Yacatan, and Quintana Roo. Other Mayans lived in Central America in the countries of Belize, Guatemala, and ancient Honduras. The Incas lived in an Empire which they called Tawantinsuyu. Tawantinsuya means four parts. The Incas lived in present day Peru, Ecuador, Chile, Bolivia, and Argentina. The four parts were a long coastal strip, the high peaks and deep fertile valleys of the Andes, and the mountainous edges of the tropical forest to the East. The Aztecs were from Aztlan in either north or northwest Mexico.   Ã‚  Ã‚  Ã‚  Ã‚  Each Maya City governed it's surrounding area and some large cities each controlled one or more smaller cities. A Maya City ruler would be succeeded by his younger brother or son. This led generations of a single family to rule for hundreds of years. Inca leaders kept their power by giving entertainment and luxurious goods as gifts to the people. The citizens paid taxes in return for these gifts. In the Inca culture, the emperor married his sister and his generals would be his relatives. The Inca rulers were allowed to govern independently. The Aztec power was held together by land ownership. A few families shared a piece of land and part of the land was given to the state as a tax.   Ã‚  Ã‚  Ã‚  Ã‚  Entire Maya families ...

Mary, Queen of Scots Essay -- History

Mary, Queen of Scots Mary Stewart was born December 7, 1542. Her father was James V, King of Scotland and her mother was Mary of Guise of France. Mary was the third child and only daughter of James V and Mary of Guise, since both of her twin brothers had died before she was born at Linlithgow Palace, Scotland. Seven days after Mary was born, James V, died and his infant daughter succeeded to the Scottish throne. Mary Stewart became Mary, Queen of Scots. In 1547 an English invasion led to the military occupation of the country. By 1548, the Scottish were actively seeking French aid and betrothed their young queen to the French dauphin Francis, the son of Henry II, on the condition that Henry send an army to Scotland to drive the English out. French troops arrived in Scotland and the 5year old queen left to spend the next 13 years in France. Mary soon learned to speak in French, which became the language of her choice for the rest of her life. Her education taught her to sing, play the flute and dance gracefully. She spoke and read in six different languages. Mary also had to change the spelling of her last name to Stuart because at the time the French did not have a w in their alphabet. In April 1558 Mary married Francis at Notre Dame Cathedral. Within months, international events changed Mary Stuart’s life dramatically. On November 17, 1558, the queen of England, Mary I (Tudor), died and was succeeded by her Protestant half-sister Elizabeth I. As granddaughter of M... Mary, Queen of Scots Essay -- History Mary, Queen of Scots Mary Stewart was born December 7, 1542. Her father was James V, King of Scotland and her mother was Mary of Guise of France. Mary was the third child and only daughter of James V and Mary of Guise, since both of her twin brothers had died before she was born at Linlithgow Palace, Scotland. Seven days after Mary was born, James V, died and his infant daughter succeeded to the Scottish throne. Mary Stewart became Mary, Queen of Scots. In 1547 an English invasion led to the military occupation of the country. By 1548, the Scottish were actively seeking French aid and betrothed their young queen to the French dauphin Francis, the son of Henry II, on the condition that Henry send an army to Scotland to drive the English out. French troops arrived in Scotland and the 5year old queen left to spend the next 13 years in France. Mary soon learned to speak in French, which became the language of her choice for the rest of her life. Her education taught her to sing, play the flute and dance gracefully. She spoke and read in six different languages. Mary also had to change the spelling of her last name to Stuart because at the time the French did not have a w in their alphabet. In April 1558 Mary married Francis at Notre Dame Cathedral. Within months, international events changed Mary Stuart’s life dramatically. On November 17, 1558, the queen of England, Mary I (Tudor), died and was succeeded by her Protestant half-sister Elizabeth I. As granddaughter of M...

Managing oganisational relationships Essay

Introduction â€Å"No Organisation can hope to keep up with the fast pace of change of the world today without enthusiastically embracing change within itself.† [www.thecommonwealth.org 2005] The above statement is very powerful, but one I strongly agree with, because changes are taking place everyday and if managers don’t respond to these changes then the business is most likely to suffer. Managers may have little ability to prevent change, but awareness that change is coming – can make it easier to deal with. If an organisation is prepared to handle an event, then many problems can be prevented or solved without difficulty. Management versus Leadership There is a continuing controversy about the differences between management and leadership. I think it’s obvious that a person can be a leader without being a manager and vice-versa. According to the management theorist Mary Follett: â€Å"Management is the art of getting things done through people† [M.Follett 1989] However, the idea that a Manager only manages people – I think is over-simplified. This is because managers hold many responsibilities. I have outlined below the role of a manger: – Decision Maker – Are held responsible for results – Have conflicting goals to achieve – Need to Plan and Budget – Work with and through people – organise staff. Whereas, leadership is; â€Å"the ability of an individual to influence, motivate and enable others to contribute toward the effectiveness and success of the organisation.† [House et al., 1999] From the above statement I can gather that the role of a leader is to mainly to: – Communicate – Motivate and, – Encourage employees Leadership is a managerial activity where employees work together towards achieving company goals. The difference between managers and leadership is that – managers are elected to supervise the work of other people in the organisation and carry out formal duties. While, leaders influence the behaviour or actions of others. Managers value stability, order and efficiency. Meanwhile, leaders value flexibility, innovation and adaptation. Managers are concerned more about how things get done and try to get people to perform better. Whereas, leaders are concerned with what things mean to people and try to get people to agree about the most important things to be done. As you can see there are many differences between management and leadership. I believe leaders are more effective than managers, as they influence workers to achieve company targets and their leadership approach is usually very effective. At Morrisons – the leadership style is very effective as the leader has many good characteristics. I have outlined these below; * Good communication skills * Is decisive * Good at delegation These characteristics help employees feel more valued as they know what is going on in the company and so try harder for the company to achieve targets. There are many approaches leaders can emphasise on: – Trait approach – Behaviour approach – Power-Influence approach – Situational approach – Integrative approach There are strengths and weaknesses to each of these approaches – and the approach used highly depends on the nature of the organisation and the situation they are in. I would say that at Laurens – cake factory, the managers implements a behavioural approach. They are very authoritarian – where they focus on power, decision making and hold authority with the leader. The management style they hold is ‘Task Management’. This is when they: * Focus on production * Expect schedules to be met * Problems arise from other peoples mistakes I don’t believe, that this approach is very effective because employers don’t involve employees in decision-making and don’t provide opportunity for training and development. I think this would make staff feel less valued and not part of a team – so, will not motivate them to perform better to achieve targets. Performance Management â€Å"performance management includes activities to ensure that goals are consistently being met in an effective and efficient manner.† [www.managementhelp.org 2005] Performance management can focus on performance of an organisation, a department, processes to build a product or service, employees etc. Performance management reminds us that training, strong commitment and working hard alone are not results. The major contribution of performance management is its focus on achieving results. Performance management redirects our efforts away from business and gets managers to think towards effectiveness. Recently, organisations have been faced with challenges – of increasing competition from businesses across the world. This means that all businesses must choose effective strategies to remain competitive. Employees must commit to these – to ensure strategies are implemented effectively. This situation has put more focus on effectiveness, to achieve results. All of the results across the organisation must continue to be aligned to achieve the overall result for the organisation to survive and thrive. It is only then that organisations can really tell if they are performing. Culture of an Organisation Every organisation has its own unique culture, based on values of the top management who direct the organisation. However, over time individuals attempt to change the culture of their organisations to fit their own preferences or changing marketplace conditions. This culture then influences the decision-making processes and effects styles of management. Mullins defines the culture of an organisation as: â€Å"a collection of traditions, values, policies, beliefs and attitudes that constitute a pervasive context for everything we do and think in an organisation.† [Mullins 2002] A key role for culture is to differentiate the organisation from others and provide sense of identity for its members. At Accordia the culture is very democratic – as the manager delegates responsibilities on others. It is also creative and innovative because they are always open to new ideas. They build their culture around quality based upon commitment to the company as a whole. Cross Culture â€Å"As a business becomes more global the need to understand cultural differences is critical to success.† [M. BERGER 1996] Berger highlights the importance of cultures. I think it is essential to understand the basics of good cross-cultural relationships, because when people do things differently, they are not necessarily wrong – they just don’t follow this in their culture. I have drawn out a table below – giving an example of ‘how UK and France have different styles of conducting meetings’: UK France Purpose of meetings is to agree actions and make decisions Acceptable to astray from agenda in discussions Stick to agenda, deviate only if new priorities emerge Purpose of meetings is to give input to decisions, not necessarily to make decisions Time conscious Don’t challenge the ‘Big Boss’ Defined follow-up actions are generally agreed The key decision-maker may not be at meeting People are expected to attend on time and stay through out the entire meeting Not time-conscious – people come and go during meetings, there can be side discussions. Figure 1 [M. Berger 1996] As you can see there are many cultural differences. The UK and France have completely opposite managing styles. From respect and understanding people can find ways to work together – based on mutual strengths. I think cultural values affect attitudes and behaviours around the world and we need to examine how one can adapt their skills to the cultural approach in which they find themselves in. Flexible Working â€Å"Flexible working is the term used to describe the ability to employ people – when and where required in the interests of everybody.† [R. Pettinger 2002] There has been a huge movement towards flexible working over the years and Neatly & Hurstfield found that: â€Å"Employers were making increasing demands on all employees to become more flexible, both in working hours and in functional flexibility.† [Hurstfield 1995] Flexible working involves the creation of work patterns and arrangements which are based on the need to maximise organisational output, customer and client satisfaction and staff expertise and effectiveness. I found out that there are many approaches to flexible workforce – Atkinson was one of them, where he produced the ‘flexible firm’ model in 1984. Diagram – flexible firm I believe that this model has more relevance today – because when we look at the retail sectors – every employee is flexible. For example; At Woolworths they have their core managers – who work contracted hours. And then all the other employees are part time workers with high flexibility hours. I think they take advantage of the functional flexibility, where they recruit more staff and create short-term contracts – when sales are likely to be high, eg) Christmas. This maximises flexibility – as they are getting workers in only when needed. I think the flexible firm model – shows that the environment is more competitive and the need for cost effectiveness is important. I think Atkinson was well ahead of his time – and predicted accurately. I consider the greatest emphasis was based on the flexibility in part time working – as many retailers implement this model. Psychological Contract The term Psychological contract is; â€Å"the perceptions of the two parties, employee and employer, of what their mutual obligations are towards each other.† [www.adelphi-associates.co.uk] It is the psychological contract that effectively tells employees what they are required to do in order to meet their side of the agreement, and what they can expect from their job. There has been conflict in employees not commiting to their contract, but due to the changes occuring recently, employees have been persuaded to taking the contract more seriously. I have listed the changes below: – The nature of jobs – more employees are on part time and temporary contracts, so, functional flexibility is more popular – Organisations have downsized and delayered – so individual employees are carrying out more tasks. – Markets, technology and products are constantly changing – customers are becoming more demanding. So, quality and service standards need to be of high standards – Traditional organisational structures are becoming more inflexible – so, new methods of managing are required. The effect of these changes is that – the ability of the business to add value, rests on employees, where they are seen as the key business drivers. Organisations that wish to succeed have to get the most out of their resources. In order to do this, employers have to know what employees expect from their work. This is where the psychological contract is used – as a framework for monitoring employee attitudes. Since 1990’s employees have low job security – due to the impact of globalisation. This has completely changed the traditional contracts where there is ‘no job for life’. The new contract mainly focusses on fair pay and treatment and also opportunities for training and development – notion of ‘continuous learning’. On this analysis, employers can no longer offer job security and this has underminded the basis of employee commitment. Conclusion To conclude, I have found out that change within an organisation is inevitable and managers need to respond to these changes for their business to remain successful. The trend towards globalisation – is accelerating as foreign competition intensifies. This leads to a change in managerial responsibilities – where managers must be able to understand and communicate with people from different cultures. Cultural diversity is increasing within the workforce – where managers require the understanding of values, beliefs and attitudes of people from different cultures. I believe it is necessary for managers to have the understanding of building mutual relationships and have respect for diversity – so they can work together without difficulties. Flexible working has also become very popular, where employers are constantly seeking flexible staff. This is so they can fully utilise their resources effectively. Organisations are familiar with the notion of ‘high-quality staff willing to work – when required’. This is due to the fact that – the staff, expertise and resources have to be engaged when customers and clients demand. The psychological contract enables employers to look at the welfare of employees. eg) what employees want: fair pay, continuous learning, opportunity for training and development etc. Overall, I have found out that – the nature of organisations are changing with the times – and both employees and employers are benefiting from these particular changes. Also, these changes have a huge impact on Managerial theories today.    References Books: STREDWICK. J. (2005). An Introduction to Human Resource Management. Elsevier Butterworth Heinemann: Oxford. PETTINGER. R. (2002). Managing the Flexible Workforce. Capstone Publishing: Oxford. BERGER. M. (1996). Cross-Cultural Team Building, McGraw-Hill: London. BJERKE. B. (2001). Business Leadership and Culture. Edward Elgar: Cheltenham. MARTIN. G, KEATING. M. (2004). Managing Cross-Cultural Business Relations. Blackwell: London. MILES. R. (1975). Theories of Management: Implications for Organisation Behaviour and Development. McGraw-Hill: Oxford. WATERS. M. (1995).Globalization. Routledge: London. STREDWICK. J, ELLIS. S. (1998). Flexible Working Practices. Institue of Personnel Development: Wiltshire. YULK. G. (2002). Leadership In Organisations. Prentice Hall: New Jersey. ATCHINSON. T. (1978). Management Today. Harcourt Brace Jovanovich: New Harcourt Brace Jovanovich: New York. Web Sites: (2005). Culture of Organisations. [online]. Available at: URL:http://www.cardiff.ac.uk/learn/business/aim/culture [Accessed on 20/1/2006]. (2003). Employee Peformance Management. [online]. Available at: URL:http://www.managementhelp.org [Accessed on 20/1/2006]. (2005). Psychological Contract. [online]. Available at: URL:http://www.cipd.co.uk/subjects/empreltns/psycntrct/ [Accessed on 21/1/2006]. (2005). Academic leadership: Online Journal. [online]. Available at: URL:http://www.academicleadership.org/ [Accessed on 27/1/2006].

10 Narrative Essay Topics on Nuclear Corrosion

10 Narrative Essay Topics on Nuclear Corrosion As the world advanced into the nuclear age, were nuclear energy became an alternative energy source to coal and petroleum products, the need to understand nuclear materials and their corrosion has become an important aspect of science. Understanding corrosion mechanisms, the systems and materials they affect became even more important for human and environmental safety after the Russian debacle in 1954 and the more recent Japanese Nuclear disaster in 2009. The constant use of nuclear materials has made it important for nuclear corrosion to be taught and discussed in educational institutions. Therefore, if you are tasked with writing a narrative essay on nuclear corrosion, then this article will provide you with enough resources in terms of important facts which you can use to discuss or narrate your perspective on nuclear corrosion. Also, to adequately discuss nuclear corrosion, the mining of nuclear materials and the system put in place to manage nuclear activities must also be covered. So here are 10 facts on nuclear corrosion: Corrosion in nuclear plants is a pertinent problem. The materials used in securing nuclear plants in other to ensure radiation is curtailed are always susceptible to corrosion and statistics show that the nuclear industry have lost approximately $10 billion due to nuclear corrosion. Therefore in other to keep nuclear plants safe and functioning in a stable environment, material corrosion must be dealt with. Corrosive resistant materials are used to secure nuclear plants. To manage nuclear corrosion, metallic alloys which are highly resistant to corrosion are usually employed in the different types of nuclear power plants. In pressurized water reactor power plants (PWR) and boiling water reactors, the main types of materials used to avoid corrosion are Inconels, Stainless Steel, Zirconium alloys and Copper alloys are great for building a secure environment. Nuclear metallic materials experience corrosion in time. Although some metallic materials are highly resistant to corrosion, this does not mean they are totally immune to it. These metallic materials tend to experience the following types of corrosion; stress control cracking, irradiation-assisted stress corrosion cracking, environmentally assisted cracking and microbiologically assisted cracking. Therefore, the state of metallic materials in Nuclear plants have to be accessed on a regular basis to note the possibility of corrosion occurring. The nuclear industry has developed techniques to combat corrosion. Due to a history filled with radiation management issues, stakeholders in the nuclear industries have come up with various techniques to eliminate the possibility of corrosion. The use of Titanium alloys in nuclear power plants has been successful in combating corrosion due to its very high resistance to the different types of corrosion. Also, facing the ageing issue facing nuclear power plants head-on with the quick replacement of ageing systems has helped stabilized the nuclear industry. US nuclear plants are the most secure from corrosion. Statistics show that in the United States, nuclear power is currently responsible for approximately 20 percent of the US electricity production capacity. There are also over approximately 100 power plants operating in the US. Regardless of the numbers, strict measure put in place regarding the construction on power plants and management of nuclear waste makes the US nuclear program the most stable and secure worldwide. Managing nuclear waste is a more important issue than nuclear corrosion. Advances in science have led to the discovery of corrosion resistant materials as well as a better understanding of the materials used in nuclear power plants. This knowledge has led to the increased stability of power plants worldwide. Today, while corrosion still remains an issue, solving the problem of disposing nuclear waste and managing disposal sites in order to keep the environment safe pose more problems than dealing with nuclear corrosion. Corrosion of nuclear materials has resulted in nuclear accidents. Corrosion of nuclear materials as well as human errors has resulted in some of the worst nuclear disasters worldwide. The notorious 1986 Chernobyl incident was in part due to the use of materials susceptible to corrosion in the nuclear plant’s reactor core. Other nuclear incidents which have led to environmental pollution have been due to corrosion of nuclear materials. Despite the problems associated with nuclear corrosion, nuclear power is still safe and secure. Statistics from case energy- an environmentalist organization- serves as proof that nuclear energy has the lowest impact on the environment and it is a safe and secure energy source. The statistics go on to show that nuclear energy provides approximately 64% of the carbon-free power supply across the US. Also the high regulative process of running a nuclear facility such as a 24hr use of inspectors makes nuclear power plants quite safe and secure from the ravages of nuclear corrosion. The building and management of nuclear power plants is economically beneficial. Nuclear power plants provide a level of economic growth most industries can only dream of. During the building phase, approximately 2,000 construction jobs are created through the construction phase. And after completion, the average nuclear energy facility employs 400 to 700 full time workers thereby providing jobs in its resident communities. Next-generation nuclear systems are being built to counter corrosion and human error. Over the last decade, nuclear material scientists and engineers have focused their energies in building next-generation systems which will be less reliant on fusion-type reactors. These next-gen systems will consist of high temperature reactors and a wide range of new materials developed to counter corrosion effectively and they will be the nuclear materials of tomorrow. Here we come to the end of today’s interesting facts on nuclear corrosion, its causes and effects on the environment as well as the economy. To further help students write excellent essays on nuclear corrosion, two complementary reading materials - 20 topics for a narrative essay on nuclear corrosion and how to write a narrative essay on corrosion- will be included in this series. These reading materials are written to serve as samples which will provide you with enough guidelines to write your own narrative essays on nuclear pollution. References: Kilian, R. Roth, A. (2002). Corrosion Behaviour of Reactor Coolant System Materials in Nuclear Power Plants. Materials and Corrosion, 53(10), pp.727-739. Inagaki, Y. Yonezawa, S. (1994). Corrosion Behavior of a Powdered Simulated Nuclear Waste Glass: A Corrosion Model including Diffusion Process. Journal of Nuclear Materials, 208(1-2), pp.27-34. Busby, J., Ilevbare, G. and Andresen, P. (2011). 15th International Conference on Environmental Degradation of Materials in Nuclear Power SystemsWater Reactors. Viswanathan, R., Jaffee, R. and Syrett, B. (1991). Corrosion Problems in Steam Turbines at Fossil and Nuclear Power Stations. Key Engineering Materials, 20-28, pp.2601-2616. King, F. (2009). Microbiologically Influenced Corrosion of Nuclear Waste Containers. Corrosion, 65(4), pp.233-251. Konys, J., Schroer, C. and Wedemeyer, O. (2009). Electrochemical Oxygen Sensors for Corrosion Control in Lead-Cooled Nuclear Reactors. CORROSION, 65(12), pp.798-808. Ramirez, J. (2012). ChemInform Abstract: Understanding Stress Corrosion Cracking of Welds in Nuclear Reactors. ChemInform, 43(35).

Post Civil War for Blacks essays

Post Civil War for Blacks essays Black Migration In the United States Of America During the 20th Century The North was the Promised Land. It was the land of hope. But it was not quite the fulfillment of the Promised Land as we had anticipated. Yes, they had better jobs, your children could go to better schools, and they could vote. But there were so many other obstacles, like racism: the transfer of the Jim Crow of the South, to the racism of the North. Between the turn of the century and 1930, more than 1 million black southerners set out on one of Americas most important mass movements. These people migrated from the Souths countryside to the cities in the North. They hoped to find better jobs, a new sense of citizenship, and a new respect for themselves, their families, and a chance at a new life. In 1863 the black population experienced the abolition of slavery by the Emancipation Proclamation, but slavery lasted many years until their arrival in urban America. To understand why they left the rural South we first must go back and review the harsh and unbearable conditions that forced them to migrate. Even before the Civil War, the Dred Scott Decision showed the situation of African Americans in the United States society. Immediately after the war and after two centuries of slavery white southerners resented not only the emancipation, but also any behavior, words, or attitudes by African Americans implying equality or common rights. After few traces of freedom whites stopped the steps toward integration. Unfortunately the freedom of African Americans began in an atmosphere that was as unpromising emotionally as it was economically, and politically. Most southern whites felt it was their duty to keep blacks in their place, and they did this through violence. Loca l governments also imposed severe vagrancy laws applied to black adults, compulsory apprentice laws for black children and numer...

Definition and Examples of Doxa in Classical Rhetoric

Definition and Examples of Doxa in Classical Rhetoric In classical rhetoric, the Greek term doxa refers to the domain of opinion, belief, or probable knowledge- in contrast to episteme, the domain of certainty or true knowledge. in Martin and Ringhams  Key Terms in Semiotics  (2006), doxa  is defined as public opinion, majority prejudice, middle-class consensus. It is linked to the concept of doxology, to everything that is seemingly self-evident in terms of opinion, or conventional practice and habit. In England, for example, talk of the genius of Shakespeare is part of the doxa, as is a meal of fish and chips or a game of cricket. Etymology:  From the Greek, opinion What is Doxa? [T]he condemnation of rhetoric as trafficking in opinions about justice has dogged the art ever since Plato wrote Gorgias. . . . The Sophists in Gorgias hold that rhetoric creates truth that is useful for the moment out of doxa, or the opinions of the people, through the process of argument and counterargument. Socrates will have no part of this sort of truth which, nevertheless, is essential to a democracy.(James A. Herrick, The History and Theory of Rhetoric: An Introduction, 3rd ed. Allyn and Bacon, 2005) Two Meanings in Contemporary Rhetoric In contemporary rhetorical theory, we can distinguish two meanings of the classical term doxa. The first is more faithful to the classical heritage; it therefore stems from an epistemic perspective grounded in the contrast between certainty and probability. The second unfolds along a social and cultural dimension and is concerned with sets of beliefs widely espoused by popular audiences. These two meanings do not necessarily represent a shift from classical to modern theory. Aristotle distinguished doxa as opinion, from episteme as certainty. But in listing various beliefs with a high degree of probability- such as revenge being sweet, or rare objects as more valuable than those that exist in abundance- he also identified specific cultural, social (or what we call ideological) assumptions based on which the premise of an argument can be seen as plausible and be agreed upon by the members of a particular community.(Andreea Deciu Ritivoi, Paul Ricoeur: Tradition and Innovation in Rheto rical Theory. SUNY Press, 2006) Rational Doxa In The Republic, . . . Socrates says, Even the best of opinions are blind (Republic 506c). . . . One can never be the master of ones own doxa. As long as one lives in the domain of doxa, one is enslaved to the prevailing opinions of his social world. In the Theaetetus, this negative meaning of doxa is replaced by a positive one. In its new meaning, the word doxa can no longer be translated as belief or opinion. It is not something passively received from someone else, but rather actively made by the agent. This active notion of doxa is given by Socrates description of it as the souls dialogue with itself, asking itself questions and answering, affirming and denying, and finally making a decision (Theaetetus 190a). And the decision can be rational if the souls conversation is rational.This is the theory of rational doxa, the doxa plus logos . . ..(T. K. Seung, Plato Rediscovered: Human Value and Social Order. Rowman Littlefield, 1996)

The Significance of Art Education to Stakeholders Thesis

The Significance of Art Education to Stakeholders - Thesis Example The results indicate that most of the teachers, administrators, and members of the board of education valued art education. This is seen where 70% of the teachers felt that art education should not be eliminated during budget cuts, with 20% of them disagreeing with the idea that art education should not be eliminated during budget cuts. In addition, 80% of the administrators and all members of the board of education agreed that art education should not be eliminated during budget cuts. This response is an indication of the high value teachers, administrators, board of educators and the commuity at large, have to art education. This high regard for art education is seen where all teachers agree that art education increases the visual and spatial skills of the learner. This response was also seen with the administrators and board of educators. Where, 60% of the administrators strongly agreed and 40% agreed, while 40% of the members of the board of education strongly agreed with 60% agr eeing, that art education increases the visual and spatial skills of the learner. These results are in agreement with literature, that indicated that the arts play an important role in enhacing the intrinsic value and general academic achievement of the student (Ashford, 2004,

Law and ethics Essay Example | Topics and Well Written Essays - 750 words

Law and ethics - Essay Example The article discusses the regulations of 49 countries in order to determine how they affect equity issuance. The issue is very relevant as, according to Mahoney, there is a â€Å"promoter’s problem† occurs, when the sellers can’t provide guarantees that the equities they sell are reliable (Mahoney, 1995). Thus, the paper analyses the laws regulating the stock market propositions in each state and researches the connection between these rules and the ways stock markets use to increase profits. â€Å"We analyze the specific provisions in securities laws governing initial public offerings in each country, examine the relationship between these provisions and various measures of stock market development, and interpret the evidence in light of the available theories of securities laws† (LaPorta et al, 2004). Also the article provides the results interpretations made in accordance with corresponding theories of security regulation (LaPorta et al, 2004). First, t he authors represent three assumptions as for the influence the regulation may have on the stock market. The conclusions were strongly supported by hypotheses. The authors define three hypotheses: the first states that market regulation is not needed. This hypothesis is supported by Coase (1960) and Stigle (1964). These experts pay attention to the fact of information disclosure that is provoked by security regulation â€Å"Issuers of securities have an incentive to disclose all available information to obtain higher prices simply because failure to disclose would cause investors to assume the worst† (LaPorta et al, 2004). At the same time the next two hypotheses state that market needs regulation as the investors should be protected from cheating. Stock investments usually prescribes high expenses and if the investors are cheated, loses they bear are too serious. Thus, the government should issue special security laws in order to regulate the climate in the stock markets. â €Å"Both reputations and contract and tort law are insufficient to keep promoters from cheating investors because the payoff from cheating is too high and because private tort and contract litigation is too expensive and unpredictable to serve as a deterrent. To reduce the enforcement costs and opportunistic behavior, the government can introduce a securities law that specifies the contracting framework. The two alternative hypotheses differ in what kind of government intervention would be optimal within such a framework† (LaPorta et al, 2004). Therefore, the most important conclusion made by the authors of the article is that stock markets really can’t do without regulation as it makes much for their prosperity. Secondly, the results show that security regulation means much as it help conclude contracts instead of preventing people from concluding them. Precisely, it was revealed that many aspects of public administration do not play the important role. On the contrar y the regulation usually helps investors recuperate the expenses predominantly in the large markets. Thus, the conclusion was made that the larger the market is, the more thorough monitoring it demands (Barth, Caprio, and Levine, 2003). The authors also emphasize the importance of monitoring the disagreements that occur between the stockholders and investors. It is really essential for the market development. Special attention should be paid also to the change in regulation that would promote economic development and eliminate the gap between the states

What is data mining and how can it bring benefits to a business Essay

What is data mining and how can it bring benefits to a business organisation - Essay Example 2007).Data mining is incorporated for gaining in depth patterns for market intelligence from data warehouses containing massive amount of data. However, the issue that arises is not the quantity of data, as we already have massive amount of data to work with, it is the methodology that is required to learn data. Likewise, data provides all the attributes but how to utilize them for gaining benefit is another question. This is the area that is addressed by data mining, as it is used for extracting valuable information from large amount of data saved on periodic basis. Likewise, information that can be extracted may contain relationships and different patterns. For instance, a retail store may indicate that some products are more in demand in one channel of distribution, there may be two different products that are sold at the same time in a specific geographic location, some specific products are more in demand in some geographic locations and similarly, some products are more demandi ng in certain events may be associated with religious events. If we take an example of Wal-Mart, the store has found that if there is a probability of a hurricane, the demand of beet increases in that specific geographical area, therefore, stores have to stock more beers that usual in this sort of situation (Keating 2008). Employee associated with utilizing patterns of customer behavior from data mining, i.e. a financial analyst would seek facets of the store or organization that may become bankrupt, similarly, human resource managers would seek information of a successful potential employee, employees working in a credit card department would like to get information associated with credit card debts payments from potential customers and also to analyze the legitimate credit card transactions against the falsified ones, marketing department executives would like to extract information associated with product

Review of Iraq for Sale Essay Example | Topics and Well Written Essays - 500 words

Review of Iraq for Sale - Essay Example After that the plot revolves around how the poorly supervised private interrogators and untrained translators were severely engaged in the prisoner abuse case in Abu Ghraib. The film focuses on the cost of the loss of the traditional military jobs. From any kind of reconstruction jobs to troop and support, from police training to surveillance-everything was controlled by private contractors. Even the film also focuses that a highest part of the government allows such contractors to get the reward with sole-source contract without facing any competition in bidding. The stock of the companies only double and redouble as a result truckers were sent to the battle zone without military escorts. Just to make cost cutting they put untrained people to interrogate at Abu Ghraib. The focus of the film is how such private contractors over bill US government while provided substantial work. They also endanger lives of American soldiers and private citizen altogether. The film also reveals ex-mil itary and ex-government officials to help such contractors in a very unethical manner. The dark background of the reconstruction process of Iraq is shown through the lives of soldier, truck drivers, widows and children.

Managing Organisations Essay Example | Topics and Well Written Essays - 1500 words - 1

Managing Organisations - Essay Example Human capital requires motivation in order to produce the best. Happiness and employee satisfaction promotes high productivity in any organization. Additionally, psychology theories offer alternative management ways that are relevant in the organizational strategy of any institution. This article will analyse the significance of psychology knowledge to the managers as well as the challenges faced by the managers in their efforts to apply psychology knowledge in their management roles. Understanding the importance of the knowledge of psychology to the manager’s demands that we analyse the various psychology theories put forward by prominent psychology writers. The significance of these theories offers insight on the need to study them as a manager. These theories include: This theory was developed by Maslow and is commonly known as Maslow’s theory of needs. It is founded on the idea that individuals possess powerful cognitive reasons that influence them into working towards particular goals. Sources of motivations among individuals change as they proceed from basic needs to self-actualisation in Maslow’s hierarchy of needs. A well-paying job can be a great source of motivation for individuals at the initial stage of the hierarchy of needs. As the individual progresses the motivators change and finding meaning in the work, creativity and independence can be the new powerful motivators. Maslow called this compensation when a person is motivated and gives more importance to competencies rather than meta-pay. Organisation of the work environment is very crucial given the changing needs of workers. The managers need to understand this aspect and utilise psychology to implement the necessary strategies to address this issue (Cherry, 2013). Psychology is important as it helps create self-awareness in the managers. They learn about their strengths and weaknesses, therefore, having total control of all

Review of Iraq for Sale Essay Example | Topics and Well Written Essays - 500 words

Review of Iraq for Sale - Essay Example After that the plot revolves around how the poorly supervised private interrogators and untrained translators were severely engaged in the prisoner abuse case in Abu Ghraib. The film focuses on the cost of the loss of the traditional military jobs. From any kind of reconstruction jobs to troop and support, from police training to surveillance-everything was controlled by private contractors. Even the film also focuses that a highest part of the government allows such contractors to get the reward with sole-source contract without facing any competition in bidding. The stock of the companies only double and redouble as a result truckers were sent to the battle zone without military escorts. Just to make cost cutting they put untrained people to interrogate at Abu Ghraib. The focus of the film is how such private contractors over bill US government while provided substantial work. They also endanger lives of American soldiers and private citizen altogether. The film also reveals ex-mil itary and ex-government officials to help such contractors in a very unethical manner. The dark background of the reconstruction process of Iraq is shown through the lives of soldier, truck drivers, widows and children.

Human resources Corporate culture Assignment Example | Topics and Well Written Essays - 250 words

Human resources Corporate culture - Assignment Example I have seen that the Theory X managers are usually very quick to reach conclusions and are usually wrong in their assumptions but this is not the case with the Theory Y managers who take their time to understand things and then decide for their own selves what the best course of action is (Papa, Daniels, & Spiker, 2008). As far as the assumptions of human nature and standards of behavior within the contexts of influencing organizational cultures are concerned, I have witnessed that the organizational culture is usually backed up with an understanding of the human natures which are spread across the domains of an organization. This also means that the standards of behavior bring about different influences within the making up of the organizational culture which is something very significant indeed. I have seen assumptions of human nature and standards of behavior being at the behest of bringing about significant changes in the course of the human resources management regimes in an org anization. This is because people react differently within varied scenarios and it is important to comprehend such circumstances. Human nature is something that shapes up the entire discussion of the organizational culture and it is about time that one comprehends the true implications of the same.

John smith Essay Example for Free

John smith Essay Re: Agriculture, Food Safety, and Inspection Officer. (Or Deportation Officer). (Or Criminal Investigator) Opening (Job ID#: Hr 899), advertised on Monster Dear Hiring Manager: Your advertised opening for a Agriculture, Food Safety, and Inspection Officer. (Or Deportation Officer). (Or Criminal Investigator) is a precise fit to my career aspirations. If you are seeking a dedicated professional who will provide exemplary performance, I believe we should meet. I am seeking a career in this industry where I can maximize my security-related, customer service and organizational skills to further business goal and bottom-line objectives. In my candidacy, you will find: A team oriented professional with a positive work ethic and deep commitment to providing excellent results A track record of excellent performance as an employee The proven ability to build genuine rapport. Your review of my enclosed resume to explore a possible match between your needs and my skills is much appreciated. I would welcome the opportunity to meet with you in person to learn more about your business and to explore employment possibilities. You may reach me at (XXX) XXX-XXXX or via email at [emailprotected] net. Thank you for your time, and I look forward to hearing from you soon. Sincerely, John Smith Enclosure.

Introduction To The Industrial Revolution History Essay

Introduction To The Industrial Revolution History Essay Someone says the beginning of the first Industrial Revolution is in the year of 1795,but until 1830 it hasnt really vigorously spread all over the world. In most of the view, the industrial revolution originated in midland of England, middle of the eighteenth century. The British Watt improved steam engine later. Through a series of technical revolution , manual labor began to change into machine production . Then the Industrial Revolution spread to the rest of Europe from the UK, in the 19th century it spread to North America. And this is the age of machines. The histrionic meaning of Industrial Revolution is it was a period from 1750 to 1850 where changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the social, economic and cultural conditions of the times. Almost everyones life was influenced by it everyday. Part Two: The effects of Industrial Revolution on the society The Agricultural Revolution created the chance of Industrial Revolution. The enclosure movement forced many people moved to city. For they had no land anymore. These people became the labor of the capitalist. Also through colonialist wars England accumulated huge capital fund. The process of mechanization, make labor productivity can be doubled, industrial production and trade with unprecedented speed growth, various social economic indicators were obviously improved. However, the working condition of workers was very poor at that time. Dangerous machinery ,poor living conditions,working class was not clean,mothers taken away from children to work in the factory, families suffered .Poor workers were at the hands of the wealthy factory owners, who mistreated then with harsh punishments and unrealistic working hours and schedules. Human became parts of machines. There was no human right in factories. In terms of social structure, the Industrial Revolution witnessed the triumph of a middle class of industrialists and businessmen over a landed class of nobility and gentry. Ordinary working people found increased opportunities for employment in the new mills and factories, but these were often under strict working conditions with long hours of labour dominated by a pace set by machines. As late as the year 1900, most industrial workers in the United States still worked a 10-hour day on average, yet earned from 20 to 40 percent less than the minimum deemed necessary for a decent life.However, harsh working conditions were prevalent long before the Industrial Revolution took place. Pre-industrial society was very static and often cruel-child labour, dirty living conditions, and long working hours were just as prevalent before the Industrial Revolution. On the other hand, industrial revolution was brought benefit to the country. The industrial revolution changed the European and American countries economic structure and the labor structure . In Britain, for example,the agriculture of England in the proportion of GDP dropped from 45% in 1770 to 22% in 1841, then 6% in 1901, industrial accordingly increased from 24% to 34% and 40%. The agricultural labor population in the proportion of the total labor population in 1801 was 35% ,it decreased to 9% in 1901, industrial labor was increased from 29% to 54%. That means increase of the national finance.And the process of urbanization. At the same time, big gap between the proletariat and the capitalist class began to bring social problems to those countries which was at the age of machines.Labour movements liked storm across all over the world. So there was a new kind of unionA trade union ,It is an organization of workers who have banded together to achieve common goals such as protecting the integrity of its trade, achieving higher pay, increasing the number of employees an employer hires, and better working condition. The trade union, through its leadership, bargains with the employer on behalf of union members and negotiates labour contracts with employers. The most common purpose of these associations or unions is maintaining or improving the conditions of their employments. Besides,the transportation system in Great Britain has developed fast. First is Canals. They were the first technology to allow industry materials to be easily transported from one place to another, for example ,coal. A single canal horse could pull a load dozens of times larger than a cart at a faster pace. By the 1820s, a national canal network was in existence. Second is roads. Much of the original British road system was in poor condition before the industrial revolution. Most of these road were managed by thousands of local parishes, but from the 1720s turnpike trusts were set up to charge tolls and maintain some roads. The last is railroad. Construction of major railways connecting the larger cities and towns began in the 1830s. But the fact is such railway network only gained momentum at the very end of the first Industrial Revolution. After many of the workers had completed the railways, they did not return to their rural lifestyles but instead remained in the cities, providi ng additional workers for the factories. Industrial Revolution not only changed the lifestyle of people at that time,but also enlarged peoples knowledge range. With the appear of printing machines, most people could have access to books and newspaper .The information revolution began. Also with the help of steam engines, people can move farther and faster than before. So they could bring information back and keep the news fresh. And new inventions or new technology spread all around the world. Part Three: What can we Chinese draw from this historical event

Elements of Magical Realism and Fantasy in The Donkey Prince :: Donkey Prince Essays

Elements of Magical Realism and Fantasy in The Donkey Prince      Ã‚  Ã‚   "The Donkey Prince" is a short story written by Angela Carter in 1970. Carter is an English novelist. Her story is a mixture of fantasy, myth, and magical realism. I do believe that fantastical literature and magical realism are related in a lot of ways. As I read through the magical realism and fantastical novels, I noticed more similarities than differences.    Briefly, the story I read was about a young prince being transformed into a donkey. It was one of the witchcraft stories where the young boy/girl had to retrieve a certain thing to be transformed back into his/her normal self. A role of magical realism was played as well as fantastical literature. "Bring out the apple," said Terror. "I would give my name, my rank, and my reputation, as a warrior to possess even a quarter of your magic"(32). Magical Realism and fantastical literature are brought together by the fantasy of a young boy being transformed and the magic that would make that transformation happen.    The main character in this story is a donkey named Bruno. He played a magical role by being able to be a prince donkey. What was magical about the whole story was the people and creatures look at each other in different ways. As on earth, here in real life, people do not get the real magical idea of life.    This story gives a perfect example of what Faris says about John Updike's statement ,"Magical realism combines realism and the fantastic in such a way that magical elements grow organically out of elements portrayed"(Faris 163). Some of the elements are the donkey prince, Wild Men mountain, birds that sang, and a magic apple. A person could get a realization of magical realism and fantastical literature even by reading a children's story. Doing so takes an imagination in the adult life as well as the childs'. I think if a person does not involve the fantastic and the magical realism, the story is not as good.    The material that I read about fantastical literature stated that fantastic is portrayed as the indistinguishability between the real and the unreal. It has a preoccupation with style and an interest in transforming "the common and everyday into the awesome and the unreal"(Flores 114). This statement, to me, is a good comparison coming from two different views.

Essays --

Globalization is made up of social, economical, technological, heritage, and political alterations that display interdependence and development. Globalization rises the benchmark of living in nations, broadens technological information, and heightens political liberation. The major origin of globalization is the leverage from other nations. Globalization is a method that outcomes from human change and technological development. The communal effects of globalization are apparently illustrated in Peru. Once a third-world homeland topped up with scarcity and oppression, Peru is now transitioning into a evolved nation. In Peru, globalization has increased the human development index, empowered women, and conceived a more powerful country. One of the advantages of globalization on a communal grade is an increased Human Development Index. The Human Development catalogue is a estimation of a country's communal, political, and economical development in comparison to other countries in the world. The Human Development catalogue rates each country with a tally between 0 and 1, with 1 being the most advanced, globalized homeland. components that are engaged in determining a country's HDI are gross household output per capita, life expectancy at birth, mature person scholarly, and the number of persons enrolled in informative organizations. In 1975, Peru's Human Development catalogue was a 0.643. By 2003, the Human Development catalogue had risen more than one tenth to 0.762. The substantial boost of Peru's HDI is a clear indication that globalization has made a affirmative influence. From 1975 until 2003, globalization has caused a 2% boost in the adult literacy rate. throughout the same time time span, the scarcity rate to fallen 6%. Wom... ... more mighty that person is. Those persons desire to have the wealthy get more affluent and the poor become even poorer, so they are probably against globalization. Whereas globalization may not be the flawless answer to end all of the world's difficulties, it is a good start. Countries that adopt globalization, such as Peru, have benefited tremendously. Globalization is good for a country's finances, politics, and most significantly for its persons. Peru was one time a third-world country ravaged with poverty, oppression, and a need of learning. Globalization has contributed to the decrease of scarcity, bigger literacy rate, and the liberation of women in Peru. The consequences of globalization can be identified in Peru and all around the world, when technological information is disperse, free trade is boosted, and political or social liberation is accomplished.

Hector Beverages

Marks, Manna, Jamming Kola Kathy, Oakum, Googolplex aka Pain, Mil aka Amman and Clearer, was launched last year with the theme of home made Indian healthy drinks/ Hector Beverages Pet. Ltd. , is a disruptive entrant to the industry with the aim to change this. Priced at RSI 30 for a mall pack, thanks to its innovative packaging and low overheads, the drink is trying to create a space for itself with the customers of different category. As of now, Distribution channel for selling paperboard is direct sales in MAT market and Distributor model in GET market. So, there is no particular distribution channel for Samos. The broad objective of the Short term project Hector Beverages Pet. Ltd. Is to suggest different segments of retail stores where paper boat's presence can be created to increase its sales.The major objectives of this project were 1) As a new beverage company known for wide product portfolio Hector gave the task of Segmentation of retail channels in the Oneida region of NCR a nd developing a go-to market strategy for increasing penetration in this area. 2) Developing database of different stand-alone modern trade stores , traditional read stores and other outlets in Oneida 3) Analyses of various areas of Oneida and its stores 4) During the course of the project covered 80+ outlets in Oneida and recommended 30 outlets along with appropriate the sales promotions strategy. For this we started with the process of segmentation of the stores on the basis of various parameters.The first one being the target group , and we defined the target group based in the interviews we had with the retailers and customers in the Oneida region. Target group : Based on our interviews with the retailers in Oneida region we cached a basic sketch of the typical customers of paper boat in this region. Age: 17 College goers and first Jobbers , people who like to try new beverages and flavors. These people are more health conscious than soda guzzling consumers. One reason is the fa ct that they are out everyday and mostly consume at least one beverage outside the house, either with a meal or Just hanging out with friends over conversation. Hence, these people also look for variety as they are tired of having the same flavors overtime.The most preferred flavors that unanimously all retailers aid sold the most were Am Rasa , Am pain and Clearer. Segmentation : on the basis of presence of target Audience in the vicinity. 1) Perfect Fit – Places where the entire customer base fits into the target group of paper boat. These places have a lot of potential to help increase sales tremendously. College canteens – ASS College , Jayvee college , ABBES college Amity Office cafeterias – -arcs , park , Barclay These stores are visited daily by the same customers and the frequency with which these customers buy beverages is very high, almost one everyday. Hence , these are he best places to reach to our target group.Not only should these places be tapped and paper boat's presence should be made paper boat can be placed and since the customers visit everyday they are likely to try new flavors and get hooked to them ultimately. Sales in these places will ultimately results into popularizing the flavors through word of mouth and customers will start eventually buying paper boar not Just for themselves but to take back home , for family and friends. 2) Almost there – Places where at least 70 percent of the customer base fits into the target group. These are places not inside the institutes and offices but around them. The retail store that most of the college shops from outside , the street snack store that every one goes to once in a while.This would include at least 40 street vendors outside offices park , Barclay in areas like sec 62, 63,58 . 3) Will get there – Places where at least 50% of the customer base fits into the target group. These include both retail stores and eateries . Eateries and coffee shops like those in Oneida , Apparatus and sec 25 which offer a wide variety of food and and the customers usually like it to be accompanied with a average. Matthias shops which serve light snacks like Samos and other Indian variants of it , also fall in the same category. So do the bakeries . All these places , along with the food do sell some beverages and their sales are huge. Paper boat should benefit highly from being present in these places.Another category here are the retails stores in the areas which are frequented by our target group like the ones in B block market of sector 62 , TOT mall , Sector 25 market. Also kiosks on the metro stations – cafe buddy come under the same category. 4) Get in the house This refers to the Modern trade stores. This is not for our target group specifically , this is the route to get into customers home and achieve a status of being on the shopper's list. Big bazaar in sec 18 , Spencer and easy day would all fall in this category. Segmentation : on th e basis of sales This will help us Judge the potential a particular place/segment has to increase the sales of paperboard. To get the Judgment right we have categorized stores into three stores.To understand the potential that the store might have paperboard we have marked the stores on the basis if the sales of coco cola since that is one beverage each one of Hess stores stocked and no other beverage was uniformly present in all the stores. Total coco cola sales will help us understand the amount of sales that can be generated for a beverage in these stores and paper boor needs presence in these stores to take a share of those sales . On these basis we have distributed the stores in to three categories 1) High 2) Medium 3) Low The names are self explanatory and depend entirely on the sales volume of coca cola from these stores. All stores are marked on the high medium low scales in the excel , so please refer to the excel to get a better understanding of the individual store status .

Night World : Soulmate Chapter 4

Thierry knelt by the window, careful not to make a noise or disturb the dry earth beneath him. It was a skill so familiar to his body that he might have been born with it. Darkness was his native environment; he could melt into a shadow at an instant's notice or move more quietly than a stalking cat. But right now he was looking into the light. He could see her. Just the curve of her shoulder and the spill of her hair, but he knew it was her. Beside him, Lupe was crouched, her thin body human but quivering with animal alertness and tension. She whispered, softer than a breath, â€Å"All right?† Thierry tore his gaze from that shoulder to look at her. Lupe's face was bruised, one eye almost closed, lower lip torn. But she was smiling. She'd stuck around Medicine Rock until Thierry had arrived, tailing the girl called Hannah Snow, making sure no harm came to her. Thierry took Lupe's hand and kissed it. You're an angel, he told her, and made even less sound than she had in speaking because he didn't use his vocal chords at all. His voice was telepathic. And you deserve a long vacation. My limo's at the tourist resort in Clearwater; take it to the airport at Billings. â€Å"But-you're not planning to stay here alone, are you? You need backup, sir. If she comes-â€Å" I can take care of things. I brought something to protect Hannah. Besides she won't do anything until she talks to me. â€Å"But-â€Å" Lupe, go. His tone was gentle, but it was unmistakably not the urging of a friend anymore. It was the order of her liege lord, Thierry of the Night World, who was accustomed to being obeyed. Funny, Thierry thought, how you never realized how accustomed you were to being obeyed until somebody defied you. Now, he turned away from Lupe and looked through the cracks in the boarded-up window again. And promptly forgot that Lupe existed. The girl on the couch had turned. He could see her face. Shock coursed through him. He had known it was her-but he hadn't known that it would look so much like her. Like the way she had looked the first time, the first time she had been born, the first time he had seen her. This was what he thought of as her true face, and though he'd seen various approximations of it through the years, he'd never seen it again. Until now. This was the exact image of the girl he'd fallen in love with. The same long, straight fair hair, like silk in different shades of wheat color, spilling over her shoulders. The same wide gray eyes that seemed full of light. The same steady expression, the same tender mouth, upper lip indenting the lower to give her a look of t unintentional sensuality. The same fine bone structure, the high cheekbones and graceful line of jaw that made her a sculptor's dream. The only thing that was different was the birthmark. The psychic brand. It was the color of watered wine held up to the light, of watermelon ice, of a pink tourmaline, the palest of gemstones. Blushing rose. Like one large petal, slantwise beneath her cheekbone. As if she'd laid a rose against her cheek for a moment and it had left its imprint on her flesh. To Thierry, it was beautiful, because it was part of her. She'd worn it in every lifetime after the first. But at the same time the very sight of it made his throat clamp shut and his fists clench in helpless grief and fury-fury against himself. The mark was his shame, his punishment. And his penance was to watch her wear it in her innocence through the years. He would pour out his blood on the dry Montana dirt right now if it would take the mark away. But nothing in either the Night World or the human world could do that-at least nothing he'd found in uncounted years of searching. Oh, Goddess, he loved her. He hadn't allowed himself to feel it for so long- because the feeling could drive him insane while he was away from her. But now it came over him in a flood that he couldn't have resisted if he'd tried. It made his heart pound and his body tremble. The sight of her lying there, warm and alive, separated from him by only a few flimsy boards and an equally flimsy human male†¦ He wanted her. He wanted to yank off the boards, step through the window, brush aside the red-haired man, and take her in his arms. He wanted to carry her off into the night, holding her close to his heart, to some secret place where nobody could ever find her to hurt her. He didn't. He knew†¦ from experience†¦ that it didn't work. He'd done it once or twice, and he'd paid for it. She had hated him before she died. He would never risk that again. And so now, on this spring night near the turn of the millennium in the state of Montana in the United States of America, all Thierry could do was kneel outside a window and watch the newest incarnation of his only Jove. He didn't realize at first, though, what his only love was actually doing. Lupe had told him that Hannah Snow was seeing a psychologist. But it was only now, listening to what was going on in the room that Thierry slowly realized exactly what Hannah and the psychologist were up to. They were trying to recover her memories. Using hypnosis. Breaking into her subconscious as if it were some bank vault. It was dangerous. Not just because the guy performing the hypnosis didn't seem to know what he was doing. But because Hannah's memory was a time-bomb, full of trauma for her and deadly knowledge for any human. They shouldn't be doing this. Every muscle in Thierry's body was tense. But there was no way he could stop it. He could only listen-and wait. Paul repeated with slow resignation, â€Å"He's not human.† â€Å"No. He's a Lord of the Night World. He's powerful†¦ and evil,† Hannah whispered. â€Å"He's lived for thousands of years.† She added, almost absently, â€Å"I'm the one who's been reincarnated.† â€Å"Oh, terrific. Well, that's a twist.† â€Å"You don't believe me?† Paul seemed to suddenly remember that he was talking with a patient-and a hypnotized patient at that. â€Å"No, I-I mean, I don't know what to believe. If it's a fantasy, there's got to be something underneath it, some psychological reason for you to make it all up. And that's what we're looking for. What all this means to you.† He hesitated, then said with new determination, â€Å"Let's take you back to the first time you met this guy. Okay, I want you to relax in the light; you're feeling very good. And now I want you to go back through time, just like turning back the pages of a book. In your mind, go back. †¦Ã¢â‚¬  Hannah's ordinary mind was intruding, waking up, overriding the dreamy part of her that had been answering Paul's questions. â€Å"Wait, I-I don't know if that's a good idea.† â€Å"We can't figure this out until we find out what it all symbolizes; what it means to you.† Hannah still didn't feel convinced, but she had the feeling she wasn't supposed to argue under hypnosis. Maybe it doesn't matter, though, she thought. I'm waking up now; I probably won't be able to go back. â€Å"I want you to see yourself as fifteen years old, see yourself as fifteen. Go back to the time when you were fifteen. And now I want you to see yourself at twelve years old; go in your mind to the time when you are twelve. Now go farther back, see yourself at nine years old, at six years old, at three years old. Now go back and see yourself as a baby, as an infant. Feel very comfortable and see yourself as a tiny baby.† Hannah couldn't help but listen. She did feel comfortable, and her mind did show her pictures as the years seemed to turn back. It was like watching a film of her life running backward, herself getting smaller and smaller, and in the end tiny and bald. â€Å"And now,† the soothing, irresistible voice said, â€Å"I want you to go farther back. Back to the time before you were born. The time before you were born as Hannah Snow. You are floating in the red light, you feel very relaxed, and you are going back, back†¦ to the time when you first met this man you think of as Thierry. Whatever that time might be, go back. Go back to the first time.† Hannah was being drawn down a tunnel. She had no control and she was scared. It wasn't like the rumored near-death tunnel. It was red, with translucent, shining, pulsing walls-something like a womb. And she was being pulled or sucked through it at ever-increasing speed. No, she thought. But she couldn't say anything. It was all happening too fast and she couldn't make a sound. â€Å"Back to the first time,† Paul intoned, and his words set up a sort of echo in Hannah's head, a whispering of many voices. As if a hundred Hannahs had all gotten together and murmured sibilantly, â€Å"The First Time. The First Time.† â€Å"Go back†¦ and you will begin to see pictures. You will see yourself, maybe in a strange place. Go back and see this.† The First Time†¦ No, Hannah thought again. And something very deep inside her whimpered, â€Å"I don't want to see it.† But she was still being pulled through the soft red tunnel, faster and faster. She had a feeling of unimaginable distance being crossed. And then †¦ she had a feeling of some threshold being reached. The First Time. She exploded into darkness, squirted out of the tunnel like a watermelon seed between wet ringers. Silence. Dark. And then-a picture. It opened like a tiny leaf unfolding out of a seed, got bigger until it surrounded her. It was like a scene from a movie, except that it was all around her, she seemed to be floating in the middle of it. â€Å"What do you see?† came Paul's voice softly from very far away. â€Å"I see†¦ me,† Hannah said. â€Å"It's me-it looks just like me. Except that I don't have a birthmark.† She was full of wonder. â€Å"Where are you? What do you see yourself doing?† â€Å"I don't know where I am.† Hannah was too amazed to be frightened now. It was so strange . .. she could see this better than any memory of her real life. The scene was incredibly detailed. At the same time, it was completely unfamiliar to her. â€Å"What I'm doing†¦ I'm holding†¦ something. A rock. And I'm doing something with it to a little tiny†¦ something.† She sighed, defeated, then added, â€Å"I'm wearing animal skins! It's a sort of shirt and pants all made of skins. It's unbelievably†¦ primitive. Paul, there's a cave behind me.† â€Å"Sounds like you're really far back.† Paul's voice sounded in stark contrast to Hannah's wonder and excitement. He was clearly bored. Amused, resigned, but bored. â€Å"And-there's a girl beside me and she looks like Chess. Like my best friend, Chess. She's got the same face, the same eyes. She's wearing skins, too†¦ some kind of skin dress.† â€Å"Yeah, and it has about the detail of most of the past-life regressions in this book,† Paul said wryly. Hannah could tell he was flipping pages. â€Å"You're doing something to something with a rock. You're wearing some kind of skins. The book's full of descriptions like that. People who want to imagine themselves in the olden days, but who don't know the first thing about them,† he muttered to himself. Hannah didn't wait for him to remember that he was talking to a hypnotized patient. â€Å"But you didn't tell me to be the person back then. You just told me to see it.† â€Å"Huh? Oh. Okay, then, be that person.† He said it so casually. Panic spurted through Hannah. â€Å"Wait-I†¦Ã¢â‚¬  But it was happening. She was falling, dissolving, merging into the scene around her. She was becoming the girl in front of the cave. The First Time†¦ Distantly, she heard her own voice whispering, â€Å"I'm holding a flint burin, a tool for drilling. I'm boring holes in the tooth of an arctic fox.† â€Å"Be that person,† Paul was repeating mechanically, still in the bored voice. Then he said, â€Å"What?† â€Å"Mother's going to be furious-I'm supposed to be sorting fruit we stored last winter for the Spring, Gathering. There's not much left and it's mostly rotten. But Ran killed a fox and gave the skull to Ket, and we've spent all morning knocking the teeth out and making them into a necklace for Ket. Ket just has to have something new to wear every festival.† She heard Paul say softly, â€Å"Oh, my God†¦Ã¢â‚¬  Then he swallowed and said, â€Å"Wait-you want to be a paleontologist, right? You know about old things†¦Ã¢â‚¬  â€Å"I want to be a what? I'm going to be a shaman, like Old Mother. I should get married, but there's nobody I want. Ket keeps telling me I'll meet somebody at a gathering, but I don't think so.† She shivered. â€Å"Weird-I've got chills all of a sudden. Old Mother says she can't see my destiny. She pretends that's nothing to worry about, but I know she's worried. That's why she wants me to be a shaman, so I can fight back if the spirits have something rotten in mind for me.† Paul said, â€Å"Hannah-uh, let's just make sure we can get you out of this, all right? You know, in case that should become necessary. Now, when I clap my hands you're going to awaken completely refreshed. Okay? Okay?† â€Å"My name's Hana.† It was pronounced slightly differently: Hah-na. â€Å"And I'm already awake. Ket is laughing at me. She's threading the teeth on a sinew string. She says I'm daydreaming. She's right; I wrecked the hole for this tooth.† â€Å"When I clap my hands, you're going to wake up. When I clap my hands, you're going to wake up. You will be Hannah Snow in Montana.† A clap. â€Å"Hannah, how do you feel?† Another clap. â€Å"Hannah? Hannah?† â€Å"It's Hana. Hana of the River People. And I don't know what you're talking about; I can't be somebody else.† She stiffened. â€Å"Wait-something's happening. There's some kind of commotion from the river. Something's going on.† The voice was desperate. â€Å"When I clap my hands-â€Å" â€Å"Shh. Be quiet.† Something was happening and she had to see it, she had to know. She had to stand up. †¦ Hana of the Three Rivers stood up. â€Å"Everybody's all excited by the river' she told Ket. â€Å"Maybe Ran fell in,† Ket said. â€Å"No, that's too much to hope for. Hana, what am I going to do? He wants to mate me, but I just can't picture it. I want somebody interesting, somebody different. . . ,† She held up the half-finished necklace. â€Å"So what do you think?† Hana barely glanced at her. Ket looked wonderful, with her short dark hair, her glowing slanted green eyes, and her mysterious smile. The necklace was attractive; red beads alternated with delicate milky-white teeth. â€Å"Fine, beautiful. You'll break every heart at the gathering. I'm going down to the river.† Ket put down the necklace. â€Å"Well, if you insist- wait for me.† The river was broad and fast-flowing, covered with little white-capped waves because it had just been joined by two tributaries. Hana's people had rived in the limestone caves by the three rivers for longer than anyone could remember. Ket was behind her as Hana made her way through new green cattails to the bend in the river. And then , she saw what the fuss was about. There was a stranger crouching in the reeds. That was exciting enough-strangers didn't come very often. But this stranger was like no man Hana had ever seen. â€Å"It's a demon,† Ket whispered, awed. It was a young man-a boy a few years older than Hana herself. He might have been handsome in other circumstances. His hair was very light blond, lighter than the dry grass of the steppes. His face was well-made; his tall body was lithe. Hana could see almost all of that body because he was only wearing a brief leather loincloth. That didn't bother her; everybody went naked in the summer when it was hot enough. But this wasn't summer; it was spring and the days could still be chilly. No sane person would go traveling without clothes. But that wasn't what shocked Hana, what held her standing there rigid with her heart pounding so hard she couldn't breathe. It was the rest of the boy's appearance. Ket was right-he was clearly a demon. His eyes were wrong. More like the eyes of a lynx or a wolverine than the eyes of a person. They seemed to throw the pale sunlight back at you when you looked into them. But the eyes were nothing compared to the teeth. His canine teeth were long and delicately curved. They came to a sharp and very non-human point. Almost involuntarily, Hana looked down at the fox tooth she still held in her palm. Yes, they were like that, only bigger. The boy was filthy, caked with mud from the river, his blond hair ruffled crazily, his eyes staring wildly from side to side. There was blood on his mouth and chin. â€Å"He's a demon, all right,† one of the men said. Five men were standing around the crouching boy, several of them with spears, others with hastily grabbed rocks. â€Å"What else could have a human body with animal eyes and teeth?† â€Å"A spirit?† Hana said. She didn't realize that she was going to say it until the words were out. But then, with everybody looking at her, she drew herself up tall. â€Å"Whether he's a demon or a spirit, you'd better not hurt him. It's Old Mother who should decide what to do with him. This is a matter for shamans.† â€Å"You're not a shaman yet,† another of the men said. It was Arno, a very broad-shouldered man who was the leader of the hunters. Hana didn't like him. And she wasn't sure why she had spoken up in favor of the stranger. There was something in his eyes, the look of a suffering animal. He seemed so alone, and so frightened-and so much in pain, even though there were no visible wounds on his body. â€Å"She's right, we'd better take him to Old Mother,† one of the hunters said. â€Å"Should we hit him on the head and tie him up, or do you think we can just herd him?† But at that moment, a high thin sound came to Hana over the rushing of the river. It was a woman screaming. â€Å"Help me! Somebody come help me! Ryl's been attacked!†

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